Marketable Skills Report

Fine Arts & Communication

Journalism & Mass Comm

Bachelor of Science (B.S.) Major in Public Relations

Marketable Skills:

• Think critically
• Analyze and solve problems
• Communicate clearly and effectively
• apply digital media strategy to the planning, development and implementation of a public relations campaign
• apply oral presentation skills that can carry over to industry and professional needs
• apply public relations industry standards to the planning, development and implementation of a strategic communication campaign
• conduct research and evaluate information by methods appropriate to the public relations field
• critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
• learn how to work interdependent with a diverse team and develop a real-world perspective of group dynamics
• write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve