Marketable Skills Report

Fine Arts & Communication

Journalism & Mass Comm

Bachelor of Science (B.S.) Major in Advertising

Marketable Skills:

• Think critically
• Analyze and solve problems
• Communicate clearly and effectively
• Conduct research, analyze data and uncover insights using methods appropriate for the Advertising industry.
• Create fully integrated advertising campaigns.
• Create strategic communications executions across industry relevant media.
• Plan advertising media via data analysis and develop media strategy, tactics and execution according to industry standards.
• Present and report advertising campaigns in a professional manner.
• Work independently and professionally with a diverse team to solve problems and develop a real-world solutions.